California Tortilla Hungry for qtag's Text Messages - Selects qtags-powered Text Campaign for "'opt-in" VIP Program
Houston, TX (PRWeb) February 6, 2007 -- California Tortilla is using a qtags-powered text message campaign to enroll customers in its newly launched VIP program.
California Tortilla guests who use their mobile phones to text "taco" to 78247 (q-t-a-g-s) receive a special welcoming text message with a discount offer, and subsequent texts with information on new promotions and programs.
"We loved the idea of implementing a qtags text campaign because it gives us instant access to our customers in a way that is innovative and easily remembered," said Pam Felix, California Tortilla's Queen of Burritos. "When it comes down to it, qtags are fun, easy and affordable, and the best way to reach out to our on-the-go customers."
"VIP programs like the one by California Tortilla are a perfect example of how to efficiently and effectively add a mobile marketing program to the marketing mix," says Allison Gower, qtags president. "We've found that customer response rates for text programs far exceed those of traditional advertising methods, partly because of their simplicity but mostly because customers feel empowered. This type of 'engagement' marketing really works."
About qtags
The qtags text-messaging system has been used by some of the world's leading brands, including Popeyes Chicken & Biscuits, Cowboy Red Franchise of Red Robin Gourmet Burgers, Fidelity Investments, Accenture, The Ritz-Carlton Club, HP, Applebees, FYE, the San Diego County Sheriff's Department and Rip Curl USA. The company currently offers qtags in the United States and Canada and specializes in providing solutions for Recruiting, Hospitality and Restaurant programs. For more information on how this innovative marketing concept works, visit the company blog at www.allaboutqtags.typepad.com, www.qtagsforadvertisers.com, or the company site at www.qtags.com.
About California Tortilla
With locations in Delaware, Maryland, Virginia, Washington, D.C. and West Virginia, California Tortilla (www.californiatortilla.com) is known for its darn tasty, fresh food made daily, cheerful atmosphere and spunky cashiers. In operation since 1995, the fast-casual Mexican concept offers 75 different hot sauces and puts a funky, California twist on the traditional burrito. Signature dishes include the blackened chicken Caesar burrito, honey lime burrito and crunchy barbecue ranch burrito.
###
Free SMS Resources:
The Power of Love and SMS Messages
I'd had a full week and was dead tired. All I looked forwarded to was 5 pm, a few beers and the weekend. Teaching young Emirati/Arab ladies about human resources and business communication in English was always going to be a challenge given their varying levels of English comprehension. Trying to find a meeting of minds with anyone can be a challenge, let alone those who speak English as a second language. But occasionally I knew I was getting my message across and that these ladies would benefit from the knowledge and skills they were learning.
Multifunction Text and SMS Messaging Server Software
PageGate is a complete wireless messaging solution that incorporates a wide variety of messaging protocols for sending messages to mobile phones, wireless devices, fax machines and pagers.
A Real Estate Text Messaging Service So Easy to Use Americans Over 19 Can Do It
New real estate text messaging service initiates with a call to an 800 number so Americans of home buying age who aren't used to texting can easily use it. The prospective homebuyer dials in, enters a code unique to the property, and instantly receives a text of price, features, and a link to pictures of the home.
Medical University of South Carolina Announces "Cell-U-Lite" Text Messaging Service, Providing Daily Weight Loss Reminders and Tips
MUSC launches a free service providing text messages to subscribers, offering daily tips, reminders, and motivation.
What is SMS?
What is SMS?SMS, also known as short messaging service, is the rage in Europe and parts of Asia. Gradually SMS is gaining momentum in the US as a low cost messaging solution.
Raketu Debuts LaunchPad Interface, Integrates ipTV, VoIP, Video On Demand, and IM/SMS in a Single Desktop Application: First Ever Global Chat Capab
Raketu Communications Inc., the global Internet communications, information and entertainment company, today introduced its LaunchPad interface, the first to integrate voice over IP (VoIP), ipTV streaming video, Video On Demand (VOD), and IM/SMS service in a single, easy-to-navigate desktop application. Other Raketu services including podcasting, media player, and news/information feeds will also be accessible via their new LaunchPad interface. In addition, Raketu also introduced the first ever Global Chat capabilities around ipTV streaming, allowing thousands of consumers to chat simultaneously in a real-time, dynamic ipTV channel chat room, as they watch the same channel.
SMS.ac Helps Musician RedCloud Earns Substantial Revenue in the Mobile Economy
Syntax Records has found a unique way to earn substantial revenue off of his music utilizing the San Diego based company, SMS.ac. By uploading his music on SMS.ac, RedCloud is generating global exposure from the company's 50 million member base while capitalizing on the pay-per-use business model. And that is just the beginning.
Text for Free Announces the Launch of Spanish SMS Network
Textforfree announces the launch of textogratis.com a free SMS messaging platform for the spanish speaking community in the US and Mexico. Textogratis.com allows users to send free text messages from a computer to cell phone.
Wadja.com Delivers Mobile Email and SMS Into Newly Launched Social Messaging Platform
Wadja.com (http://www.wadja.com) launches its new and innovative social messaging service, allowing users to deliver and receive web messages, Emails or SMS Texts on any mobile device or PC Notebook with complete control of their sending and receiving list, leading to a SPAM free messaging environment.
TextMagic's New Mobile Service Adds Some Magic to Business SMS
Online SMS service from TextMagic lets businesses contact customers via their mobile quickly and cheaply.
WipBox Goes Mobile! WipBox Mobile Taps Into eBay and Craigslist to Send Free Price Comparisons via SMS
WipBox Mobile Taps Into eBay and Craigslist to Send Free Price Comparisons via SMS, Empowering Shoppers to Make More Informed Purchasing Decisions While on the Go.
Charlotte School of Law Selects OTAir University Alert System for Sending Emergency Notifications Using Text Messaging
Charlotte School of Law has chosen to utilize OTAir's powerful, comprehensive and flexible mobile communications solution for rapid distribution of campus emergency and security alerts. Using OTAir's University Alert System, authorized college officials will be able to contact students, faculty, staff and local authorities instantly through text messages, email and the college's web site.
Apartment Home Living Announces Free Text Messaging Service for Property Managers Nationwide
Text messaging delivers instant information on demand; ideal for capturing drive-by traffic. Reach Gen Y the way they loved to be reached.
Track Your Fancied Horses by Text -- Bet-Alert Launches Free SMS Horse Tracking Service for Horse-Racing Punters in the UK and Ireland
Bet-Alert today announces the launch of a free horse tracking service. Horse-Alert enables horse-racing punters to use their phone to closely track all of their fancied horses.
Mobile-FYI Implores University and Campus Officials to Incorporate Free Text Messaging Alerts in Emergency Communication Plans
Mobile-FYI, Inc. ("FYI") today implored officials at universities and school campuses across the United States to enhance their emergency alert plans for and communication efforts with students, faculty, parents and others. To empower these safety mechanisms, the Company formally announced "FYI Campus Connect-and-Protect" -- another Mobile-FYI web-based emergency notification solution for distributing critical alerts via SMS text messages.