ConsumerBase is First to Offer Demographic, Geographic and Lifestyle Targeted Mobile Text Messaging
Evanston, IL (PRWEB) July 18, 2007 -- ConsumerBase announced today that it will begin offering a highly targeted text messaging data product. The new offering will give advertisers the ability to reach consumers on their mobile devices and will offer the same types of data selects that the company currently provides for its clients purchasing email and postal addresses.
The move effectively adds a channel to the data that ConsumerBase markets. Advertisers will be able to target consumers by the same demographic, geography and lifestyle attributes as those that ConsumerBase already provides for its email and postal channels.
Within the new channel, ConsumerBase will deploy mobile text messages on behalf of its clients. The company will not make actual mobile phone numbers available but, rather, offer text messaging as a service citing the potential for abuse by some advertisers.
A typical advertiser using the service might be an automobile dealer sending text messages to males aged 25-35 earning $75,000 per year in the 312 area code of Chicago. Other examples of users could include political, religious or lifestyle publications seeking to reach consumers on their mobile devices based upon ethnicity, sexual orientation or other lifestyle characteristics.
Larry Organ, Chief Executive of ConsumerBase released a statement; "The ability to target mobile users is something that we anticipate will quickly become a cost-effective means to market products and services. This is a relatively unexploited practice in the industry and we see it as having great potential.
"While there are no regulations governing commercial transmissions to mobile phones, this is truly a win-win for the advertiser and the consumer, as all recipients of text messages deployed by ConsumerBase have proactively agreed to receive them, and have confirmed the same."
Interested parties should contact ConsumerBase directly for pricing, quantities and deployment specifications.
About ConsumerBase
ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago, New York, London and Fort Myers, FL, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.
Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 556-4566
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